TRAINING & INSPIRATION
From theory to results with AI
AI for B2B – More Efficient Work & Better Results
This course is for B2B professionals who wants to use AI to create better results, save time and streamline everyday life. The training intersperses theory with practice and helps you understand how AI can make a real difference in your work.
Who the training is for
You who are in charge of / or work with marketing for a B2B company.
What you learn
The latest trends in AI and how the tools can be applied to create business benefits in B2B.
Practical experience - Work hands-on in AI tools and develop skills that you can use directly in your work.
Creating a plan for how you can implement AI to make your organization faster, more cost-effective, and focused.
Formats
Three hours. We are happy to see each other in person but can also conduct a digital session.
#1: AI in Theory - News, Tools and Smart Templates
An overview of the latest trends and news in AI, relevant to B2B.
Review of theoretical foundations of AI tools and their application.
Step-by-step process from idea to result, as well as examples of effective prompt templates that make work easier.
Goals
Inspire participants and provide a clear understanding of how AI can create value and opportunities for B2B companies.
#2: Internship - We work in the tools
A hands-on session where participants bring their own computers and work directly in various AI tools. The focus is on creating, analyzing and optimizing content and strategies using AI.
Goals
Build hands-on experience and give participants concrete skills to use AI tools in their daily work.
#3: An AI-Powered Workplace - Process and Implementation
Review of how AI can save time and resources, enable focus on creative and strategic tasks, as well as examples of successful implementations and concrete steps to get started.
Goals
Help participants understand how AI can contribute to better results and long-term success for B2B businesses. The goal is a workplace that uses AI to become better, faster and save money. A workplace where employees can focus on the right things.
AI for Executive Teams & Boards – Strategy & Business Value
This lecture is for those in executive teams or boards who want to understand how AI impacts business models, decision-making, and competitiveness. We provide a strategic overview and concrete examples of how AI can drive business value – without to many technical details.
Who the training is for
If you are a CEO, a board member or a member of a management team, you need a strategic understanding of AI's impact on business development, marketing and profitability.
What you learn
The latest trends in AI and its impact on business models.
How AI can empower decision making and create competitive advantage.
AI's role in marketing and customer experiences.
Formats
45 minutes. We are happy to see each other in person but can also conduct a digital session.
AI in Theory — Opportunities and Business Benefits
An overview of the latest trends in AI and its impact on corporate governance and decision making. We review how AI creates competitive advantage. We also talk about the role of AI in modern marketing.
Goals
Get a clear understanding of the strategic role of AI and how technology can be used to drive business development and growth.
